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Title details for The Brand IDEA by Nathalie Laidler-Kylander - Available

The Brand IDEA

by Nathalie Laidler-Kylander
Julia Shepard Stenzel
ebook
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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

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Publisher: Wiley

Kindle Book

  • Release date: November 6, 2013

OverDrive Read

  • ISBN: 9781118573402
  • Release date: November 6, 2013

EPUB ebook

  • ISBN: 9781118573402
  • File size: 1217 KB
  • Release date: November 6, 2013

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.

Expand title description text
Business Nonfiction